Wednesday, March 15, 2006

Digital Creativity or Marketing Deception?

White circle indicates where marketers and advertisers can use to customize the ad to fit the countries audience are in.

What is society coming to! From simulated entertainment to virtual reality, now we have virtual ads inserted not in advertisement slots in between programme segments, but INSIDE the programme itself!

A Globe and Mail article on March 15th entitled: "No, those Casino Rama ads aren't running in NYC", attention was drawn to the yellow-top cabs each week, ferrying away different people, fired from The Apprentice show by Donald Trump. The cab is real, but the advertisement on top of the taxi is not. In fact, advertisements are digitally inserted into the original cab ad according to the location where the show was being screened. Here in Canada, the CanWest TV network inserted the ad from Casino Rama company based in Ontario.

As I think about it, it gives me the shivers, as TV viewers willingly watch a programme being deceived by what they see. "Things are not what it seems" should be the maxim for every TV viewer. Forrest Gump was the first major movie that employed the art of digitally inserting images into the movie, where Tom Hanks was seen presented a medal by the President Lyndon Johnson. The art of digital creativity or deception?

Avoid TV if you can. If we cannot avoid TV, then always from the start be it news or movies, reality shows or talk shows, our starting point should be a 50% discount of whatever we see or hear from the TV. Isn't it strange when John witnessed to the fact in John 1:14 that Jesus is the truth, yet there are many people who deliberately chose to disregard this?

"The Word became flesh and made his dwelling among us. We have seen his glory, the glory of the One and Only, who came from the Father, full of grace and truth." (John 1:14, NIV)

Yet we read how true it is when Paul said: "They exchanged the truth of God for a lie, and worshiped and served created things rather than the Creator--who is forever praised. Amen." (Rom 1:25, NIV)

Note: More Apprentice phonies can be found at:

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