AUTHOR: Charles H. Kraft
PUBLISHER: Maryknoll, NY: Orbis Books, 1991, (180 pages).
- Hearing the gospel with one's ears is equivalent to "being reached" with the gospel.
(God's method is incarnational)
- The words of the Bible are so powerful that all that people need to bring them to Christ is to be exposed to hearing or reading the Bible.
(Relevance is needed).
- Preaching is God's ordained means of communicating the gospel.
(The word for preach/proclaim (kerusso) basically means communicate).
- The sermon is an effective vehicle for bringing about life change.
(Life involvement is needed).
- There is one best way to communicate the gospel.
(Jesus adapts. So should we).
- The key to effective communication is the precise formulation of the message.
(One can only be precise up to a point. Even then, there are chances of misinterpretations no matter how careful one is).
- Words contain their meanings
(Words can mean many things in different contexts).
- What people really need is more information.
(Witnessing is not about dispensing information. It's to stimulate people to seek God).
- The Holy Spirit will make up for all mistakes if we are sincere, spiritual, and prayerful enough.
(Dangerous assumption for it throws off one's responsibility. Moreover, how much spirituality is ever enough?)
- As Christians, we should severely restrict our contacts with "evil" people and refrain from going to "evil" places lest we "lose our testimony" and ruin our witness.
(This is the way of Pharisees, not that of Jesus).
- American worldview: Our way is the best way
- Scientific humanism worldview: Scientific and humanistic approach is the best. Religion is best reserved for the private domain, personal and irrevelant
- Progress worldview: That change is good and the belief in progress propels us to seek changes and be future-oriented that we sometimes dispense with history
- Individualism worldview: Worship success and fear failure above all.
- Learn to segment our audiences
- Incarnate our presence among a specific group at a specific time in order to understand contexts
- Restrict interactions with the common folks rather than trying to reach everyone
- Communicate with the receptors' interest in mind
- Respect the receptors' right to listen or not to listen
- Distinguish between someone understanding our message versus accepting our message
- Be credible. Be relevant
- Accurately analyze the communicational situation we are in
- Study the Bible from the angle above
- Pay attention to the receptors' interest
- Begin with the concerns of the people rather than mere biblical texts
- Do not be overformal in communicating the Christian message.
- Transmit less information, more illustrations and applications