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TITLE: People Raising: A Practical Guide to Raising Funds
AUTHOR: William P. Dillon
PUBLISHER: Chicago, IL: Moody Publishers, 2012, (240 pages).
Fund raising again? If you are familiar with non-profits, you will be familiar with the constant request for money and donations by various organizations who call themselves non-profits. From educational institutions to ecological interest groups; school functions to various altruistic purposes, fund-raising is a necessary evil to some but a critical source of survival for many. For all the great plans and powerful visions, the mission will fail if there is no fuel to sustain its activities. For many Christian organizations, just the word "fund-raising" would lead to a 50% decline in interest both ways. For the one raising funds, it seems more like a chore. For the prospect being approached, it appears to be another of those money-seeking requests in the name of charity.That is why this book is such an important contribution to change our mindsets, our motivational skills, and our master strategies to help fulfill the bigger picture of any non-profit organization or group. William Dillon is a founder and president of an organization called "People Raising." This group provides guidance and training to help non-profits, especially Christian organizations to raise support for their work. In an aptly named book, raising funds is secondary. Raising people is primary. This book is now into its second edition aims to show us that money should not be the key focus. The key focus must be to build people up for the kingdom of God.